Digital Strategy
Because "just make a website" isn't a strategy. It's a hope. And hope is not a business plan.
Strategy Map
1. What Is Digital Strategy? (Hint: It's Not Just Posting on Social Media)
A digital strategy is the blueprint that turns your business goals into digital reality. It's the difference between randomly throwing money at "digital stuff" and having a clear, measurable plan that actually moves the needle.
Think of it this way: Building a website without a strategy is like building a house without blueprints. Sure, you'll end up with something, but the doors might not open, the roof might leak, and you'll definitely overpay for the windows.
Without Strategy
- Spending money with no clear ROI
- Tools that don't talk to each other
- Chasing every new tech trend
- "Why isn't this working?" meetings
With Strategy
- Every euro has a purpose
- Systems that work together
- Focus on what matters
- "Look at these results!" meetings
2. Our 5-Step Process: No Buzzwords, Just Results
Discovery
We ask the uncomfortable questions: Who are your customers? What are your real business goals? What's actually working (and what's not)? This usually involves coffee, spreadsheets, and honest conversations.
Audit
We analyze your current digital footprint like digital detectives. Website analytics, social media performance, CRM data - we look at everything. Warning: This process may reveal some uncomfortable truths about your Facebook page.
Roadmapping
We create a 6-12 month roadmap with clear milestones. What to build first, what can wait, and what you should probably stop doing entirely. This is where "digital transformation" becomes "actual steps you can take."
Implementation
We don't just hand you a fancy PDF and disappear. We help execute the strategy, whether that means building the tech, training your team, or finding the right partners. We're with you until it's working.
Optimisation
The digital world changes fast. We set up systems to track what's working, adjust what's not, and keep your strategy relevant. Because what worked in Q1 might be obsolete by Q3.
3. Common Strategy Mistakes We Fix
We've seen it all. Here are the most common digital strategy fails (and how we fix them):
| The Mistake | The Symptom | Our Fix |
|---|---|---|
| Tool Obsession | "We bought 7 different SaaS tools but nothing works together" | Integration-first approach. Fewer tools, better connected. |
| Vanity Metrics | "Our Instagram has 10K followers but zero sales" | Focus on business metrics, not social media popularity contests. |
| Shiny Object Syndrome | "We need an AI chatbot!" (For a B2B plumbing company) | Technology should serve strategy, not the other way around. |
| DIY Disaster | "My nephew set up our CRM. It's... creative" | Professional setup that actually scales with your business. |
The most expensive mistake? Not having a strategy at all. You're spending money either way - might as well spend it effectively.
4. What You Actually Get (No Fluff, Just Stuff)
Core Deliverables
- Digital Audit Report: 30+ page analysis of your current state
- Competitor Analysis: What they're doing right/wrong
- Customer Journey Maps: How customers actually interact with you
- 6-12 Month Roadmap: Prioritized action plan
- Technology Stack Recommendation: What to use (and what to avoid)
Workshops & Training
- Strategy Workshop: 3-hour session with your team
- Tool Training: Get your team actually using the tech
- KPI Dashboard Setup: See what matters at a glance
- Monthly Check-ins: For the first 3 months
- Implementation Support: We help execute the plan
Investment: €950 (one-time)
Includes everything above. Free for projects over €5,000. Because if you're spending that much on implementation, you shouldn't pay extra for the blueprint.
5. ROI Tracking: Prove the Money Was Well Spent
We measure everything. Because "feeling" like it's working isn't enough for your accountant.
Average ROI on strategy projects
Reduction in wasted ad spend
Faster decision making
Fewer "what should we do?" meetings
We set up tracking from day one so you can see exactly what's working, what's not, and where to invest next. No more guessing games.
6. Ready for Clarity Instead of Chaos?
Stop throwing money at digital and hoping something sticks. Let's build a strategy that actually delivers results.
What to Expect
Weeks total timeline
Hours of your time needed
One-time investment
The alternative? Continue spending without direction and hope for the best. Your call.
Tired of digital guesswork?
Let's build a strategy that actually delivers results, not just likes and follows.