Copywriting Services

Words that sell, explain, and don't make your readers fall asleep.

Contents

1. Why Good Copy Matters (It's Not Just Fancy Words)

Your website could be designed by Picasso himself, but if the copy reads like it was written by a robot (or worse, your CEO after three espressos), it won't convert. Good copy is the difference between "meh" and "take my money!"

We write words that do things: sell products, explain complex concepts, build trust, and occasionally make people chuckle. Because business doesn't have to be boring.

Bad Copy
  • "Leveraging synergistic paradigms" (What?)
  • Walls of text nobody reads
  • Jargon that confuses customers
  • Features instead of benefits
  • The corporate "we are pleased to announce" voice
Our Copy
  • Clear, conversational language
  • Scannable, engaging content
  • Benefits your customers care about
  • Personality that matches your brand
  • Calls to action that actually get clicks
Conversion Fact: Websites with professionally written copy convert 7x better than those with mediocre copy. That's not a typo. Seven. Times.

2. Our Writing Process: More Than Just Typing Fast

Research

We study your business, your customers, and what makes them tick. No assumptions, just data.

Outline

Structure before style. We plan what to say before we worry about how to say it.

Writing

First draft magic. This is where the coffee flows and words happen.

Editing

Killing our darlings. We cut, tighten, and polish until every word earns its place.

Feedback

Your turn. We listen, adjust, and make sure you love it. Two rounds of revisions included.

Final Polish

Proofreading, formatting, and making sure it's ready for prime time.

The whole process typically takes 5-10 business days, depending on project size. Faster turnaround available for an additional fee (and more coffee).

3. Services & Pricing: Clear as Day

Website Copy
Per website
€350

Standard webpage (Home, About, Services, etc.)

  • Research & keyword analysis
  • SEO-optimised content
  • 2 rounds of revisions
  • Meta included
Blog Posts
Per article
€150

800-1,200 word article

  • Topic research & outline
  • SEO optimization
  • Internal linking suggestions
  • Featured image suggestions
Email Campaigns
Per email
€100

Sales emails, newsletters, sequences

  • Subject line testing (3 options)
  • Mobile-optimized formatting
  • A/B test suggestions
  • Call-to-action optimization
Product Descriptions
Per product
€50

E-commerce product pages

  • Benefit-focused copy
  • SEO-optimized
  • Scannable formatting
  • Bullet points & features list

4. SEO Copywriting: Writing for Humans AND Google

We write content that ranks without sounding like it was written by an algorithm. The secret? Write for humans first, optimize for Google second.

What We Include
  • Keyword Research: Finding what people actually search for
  • SEO Structure: H1, H2, meta descriptions, alt text
  • Readability Score: Aiming for Grade 8-10 level (no PhD required)
  • Internal Linking: Helping Google understand your site structure
What We Avoid
  • Keyword Stuffing: Natural integration only
  • Duplicate Content: Everything is 100% original
  • AI-Generated Fluff: We're human, we promise
  • Clickbait: Honest headlines that deliver

Good SEO copy should read like a helpful conversation, not a desperate attempt to game the algorithm. We strike that balance.

5. Brand Voice Development: Finding Your Personality

Is your brand voice friendly? Professional? Quirky? We help you figure it out and stick to it.

Voice Guide

€350 one-time

Our brand voice guide includes:

  • Personality Traits: If your brand were a person, who would they be?
  • Tone Variations: How to adjust for different situations
  • Word Lists: Words to use (and avoid)
  • Grammar & Style: Oxford comma? We decide.
  • Examples: Before/after samples of your voice in action
Consistency is Key: Brands with consistent voice across all channels see 33% higher revenue growth. Your customers should recognize your voice, even without seeing your logo.

6. Ready for Words That Work?

Stop struggling with blank pages and writer's block. Let us handle the words so you can focus on your business.

How to Get Started
1
Content Audit

Free review of your existing copy

2
Strategy Call

30 minutes to plan your content needs

3
First Draft

We deliver in 5-7 business days

No minimum commitments. Start with one page, one blog post, or one email. We're flexible.

Need words that actually work?

Let's turn your ideas into copy that converts, explains, and doesn't put people to sleep.

Start Writing Together